The Rebrand Is Coming
To all my amazing customers, supporters, and fragrance lovers around the world—
I want to take a moment to personally thank each of you for the incredible love you’ve shown to Christopher Lee Fragrances. Whether you’re new to the brand or have been rocking with me from the very beginning, your support has helped shape this vision into something real—and now, it’s time to elevate that vision to the next level.
I’m proud to officially announce that a rebrand is coming soon.
Why Rebrand?
This isn’t just a visual upgrade. This is a transformation in how I present to you the heart and soul of the fragrances I’ve crafted. We’ve grown—and the brand should reflect that growth. From our luxurious magnetic boxes to our magnetic caps and high-oil concentration formulas, we are matching and exceeding the quality of the biggest names in the industry. It’s time the packaging, presentation, and overall experience reflected the prestige, depth, and storytelling behind each scent.
This rebrand is rooted in one word: Excellence.
What You Can Expect
Here’s a glimpse at what’s coming your way very soon:
New Visual Identity: A more refined and elegant look across our logo, packaging, website, and overall brand experience.
Updated Product Presentation: Every bottle will now come with elevated packaging that feels as luxurious as the fragrance inside.
Stronger Message, Same Integrity: We’re telling clearer stories, rooted in truth, emotion, and purpose. The kind of storytelling that makes you proud to wear something bold—because you are bold.
New Collections, Same Commitment: While we elevate, our prices remain affordable, our formulas remain potent, and our commitment to you remains unshakable.
This Is Bigger Than Business
This rebrand is not just for the sake of “change.” It’s for the culture. It’s for the underdogs. It’s for the fragrance lovers who want the best without compromise. I’ve studied the market, I’ve seen the price tags, and I’ve smelled the competition. I can say with full confidence: we belong at the top, and that’s exactly where we’re going.
Thank You For Growing With Me
As we usher in this next chapter, know this:
You’re not just customers. You’re family. And this new look, this new energy—it’s for you. For the people who believed when I was blending oils in the kitchen. For the ones who shared the page, left reviews, or told a friend to check out Christopher Lee Fragrances.
We’re not done. We’re just getting started.
🖤 With love and gratitude,
Christopher Lee
Founder, CEO, & Master Perfumer
Christopher Lee Fragrances
